As a frequent term in business journals and media, Corporate Social Responsibility (CSR) has been mentioned virtually by the CEOs of all famous enterprises in their interviews. With no exception, they emphasize how much importance their enterprises attach to this issue and explain how they stick to CSR as their management philosophy. Obviously, CSR has become a trend, which the business circle must follow in the process of globalization.

To put it simple, CSR advocates the idea that an enterprise should not only create interests for its shareholders, but also commit itself to other stakeholders, such as its employees, residents of the community and consumers of its products. Triple Bottom Lines, incorporating economic responsibility, environmental responsibility and social responsibility, is adopted as the norm to assess whether an enterprise lives up to the CSR standards.

In case the above introduction may be too abstract, the following part will present the details of CSR from six aspects, namely diversity and co-existence, relationship with stakeholders, environment, business ethics, community engagement and corporate philanthropy. All the six parts will be illustrated in our service items.